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think

Introduction

For this year’s annual report, we chose “think broadly” as the theme and selected the work of 30 multicultural artists from Progressive’s expanding collection of contemporary art. This diverse set of artists reflects our versatility as an organization as well as our willingness to step back and assess the many potential ways with which to grow. The painting A CHANGE IS GONNA COME was created by artist Jeffrey Gibson, who combines indigenous history and textiles with words he believes resonate not only for Native American people but people of all backgrounds. Gibson states, “Ultimately, everyone is at an intersection of multiple cultures, times, histories. The world is shifting and changing and if you’re engaged in the world, you are also shifting and changing.” At Progressive, we relish change and know that it’s not only inevitable, but exciting and it fuels us to come to work every day with a mindset to win, and win in the right way. The multiple vantage points shown throughout this report offer a glimpse into our unique company culture and enduring business.

Jeffrey Gibson, A Change is Gonna Come
Jeffrey Gibson, A CHANGE IS GONNA COME

About Progressive

broadly

The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, the market leader in commercial auto insurance, and one of the top 15 homeowners carriers, based on premiums written. Progressive is committed to becoming consumers’ number one choice and destination for auto and other insurance by providing competitive rates and innovative products and services that meet customers’ needs throughout their lifetimes, including superior mobile, online, and in-person customer service, and best-in-class, 24-hour claims service.

Progressive companies offer consumers choices in how to shop for, buy, and manage their insurance policies. Progressive offers personal and commercial auto, motorcycle, boat, recreational vehicle, and home insurance. We operate our Personal and Commercial Lines businesses through more than 35,000 independent insurance agencies throughout the U.S. and directly from the Company online, by phone, or on mobile devices. Our homeowners business is underwritten by Progressive Home, and other select carriers, throughout the United States.

Bovey Lee, Rescue Mission
Bovey Lee, Rescue Mission

Financial Highlights

Five-Year Financial Highlights

Three Months Ended March 31, Years Ended December 31,
2020 2019 2019 2018 2017 2016
(billions – except per share amounts)
Net premiums written $9.9 $9.2 $37.6 $32.6 $27.1 $23.4
Growth over prior period 7% 16% 15% 20% 16% 14%
Net premiums earned $9.4 $8.5 $36.2 $30.9 $25.7 $22.5
Growth over prior period 11% 18% 17% 20% 14% 13%
Total revenues $9.3 $9.3 $39.0 $32.0 $26.8 $23.4
Net income attributable to Progressive $0.7 $1.08 $3.97 $2.62 $1.59 $1.03
Per common share $1.17 $1.83 $6.72 $4.42 $2.72 $1.76
Underwriting margin 13.1% 11.2% 9.1% 9.4% 6.6% 4.9%
Three Months Ended March 31, Years Ended December 31,
2020 2019 2019 2018 2017 2016
At Period-End
(billions – except shares outstanding, per share amounts, and policies in force)
Common shares outstanding (millions) 585.3 584.0 584.6 583.2 581.7 579.9
Book value per common share $23.68 $19.89 $22.54 $17.71 $15.96 $13.72
Consolidated shareholders’ equity $14.4 $12.1 $13.7 $10.8 $9.3 $8.0
Common share close price $73.84 $72.09 $72.39 $60.33 $56.32 $35.50
Market capitalization $43.2 $42.1 $42.3 $35.2 $32.8 $20.6
Return on average common shareholders’ equity
Net income attributable to Progressive 26.8% 27.1% 31.3% 24.7% 17.8% 13.2%
Comprehensive income attributable to Progressive 28.5% 30.4% 35.0% 23.8% 21.7% 14.9%
Policies in force (thousands)
Personal Lines
Agency – auto 7,164.6 6,609.1 6,994.3 6,358.3 5,670.7 5,045.4
Direct – auto 8,126.3 7,335.3 7,866.5 7,018.5 6,039.1 5,348.3
Special lines 4,574.5 4,402.1 4,547.8 4,382.2 4,365.7 4,263.1
Total Personal Lines 19,865.4 18,346.5 19,408.6 17,759.0 16,075.5 14,656.8
Growth over prior year 8% 11% 9% 10% 10% 6%
Commercial Lines 759.7 711.6 751.4 696.9 646.8 607.9
Growth over prior year 7% 8% 8% 8% 6% 9%
Property 2,264.1 2,002.3 2,202.1 1,936.5 1,461.7 1,201.9
Growth over prior year 13% 21% 14% 32% 22% 12%
Companywide total 22,889.2 21,060.4 22,362.1 20,392.4 18,184.0 16,466.6
Growth over prior year 9% 11% 10% 12% 10% 7%
Private passenger auto insurance market1 ||||||| ||||||| NA $240.7 $222.3 $206.6
Market share2 ||||||| ||||||| NA 11.1% 10.1% 9.4%
Three Months Ended March 31, Years Ended December 31,
2020 2019 2019 2018 2017 2016
Stock Price Appreciation (Depreciation)3
Progressive 5.3% 24.1% 25.1% 9.3% 61.6% 14.7%
S&P 500 (19.6)% 13.6% 31.5% (4.4)% 21.9% 11.9%

NA = Not available; final comparable industry data will not be available until our third quarter report.

1Represents net premiums written as reported by A.M. Best Company, Inc.

2Represents Progressive’s private passenger auto business, including motorcycle insurance, as a percent of the private passenger auto insurance market.

3Represents average compounded rate of increase (decrease) and assumes dividend reinvestment.

Four Cornerstones

Our four cornerstones—who we are, why we are here, where we are headed, and how we will get there—are the construct Progressive uses to think about having a competitive advantage. These cornerstones permit all people associated with us to understand what we expect of ourselves and each other and how we conduct our business.

imagine
Barbara Probst, Exposure #91: N.Y.C., Prince & Mercer Streets, 06.22.11, 10:41 a.m.
Barbara Probst, Exposure #91: N.Y.C., Prince & Mercer Streets, 06.22.11, 10:41 a.m.

Our Four Cornerstones

Core Values > Who We Are

Progressive’s Core Values serve as the foundation for our corporate culture. They govern our decisions and define the manner in which we conduct our business and how we interact with all interested parties. We want them understood and embraced by all Progressive people.

Integrity We revere honesty. We adhere to high ethical standards, provide timely, accurate, and complete financial reporting, encourage disclosing bad news, and welcome disagreement.

Golden Rule We respect all people, value the differences among them, and deal with them in the way they want to be dealt with. This requires us to know ourselves and to try to understand others.

Objectives We strive to communicate clearly Progressive’s ambitious objectives and our people’s personal and team objectives. We evaluate performance against all these objectives.

Excellence We strive constantly to improve in order to meet and exceed the highest expectations of our customers, agents, shareholders, and people. We teach and encourage our people to improve performance and to reduce the costs of what they do for customers. We base their rewards on results and promotion on ability.

Profit We seek to earn a profit by offering consumers products and services they want. Profit is how the free-enterprise system motivates investment and rewards companies that consistently create value.

Purpose > Why We’re Here

True to our name. Progressive.

Vision > Where We’re Headed

Become consumers’ and agents’ #1 choice and destination for auto, home, and other insurance.

Strategy > How We’ll Get There

We will achieve our Vision through four Strategic Pillars:

  1. Ensuring that our people and culture collectively remain our most powerful source of competitive advantage;
  2. Meeting the broader needs of our customers throughout their lifetimes;
  3. Maintaining a leading brand recognized for innovative offerings and supported by experiences that instill confidence; and
  4. Offering competitive prices driven by industry-leading segmentation, claims accuracy, and operational efficiency.

Letter to Shareholders

This quarter is best summarized as a tale of two cities in that it was the best of times (January through mid-March) and the worst of times (enter COVID-19). In this letter, I will attempt to separate out data pre-COVID-19 with post-COVID-19.

The year started out strong for our personal auto business with new applications up about 9% for the first two and a half months. This year-over-year (YOY) growth was driven by an increase in people shopping for auto insurance with Progressive, which was evidenced by a 9% increase in quotes during what we are defining as the pre-COVID-19 period. Results by channel varied with Direct growing both quotes and new applications significantly faster than Agency, due in part to ongoing increases in Direct advertising. In fact, January and February were the highest two months in our history for Direct auto average weekly quotes and sales. But that is in our rearview mirror since we entered this unprecedented pandemic.

During March, as the virus and its impact spread, people’s focus shifted to concerns of health and safety, economic well-being, and having access to required supplies during the rapidly expanding shelter-in-place orders and, as a result, auto insurance shopping appeared to take a significant turn for the worse. We monitor ‘ambient’ insurance shopping through Direct business volume and have seen YOY declines of 20% via this channel and some of the lowest quote volumes we’ve seen since 2015. During the last three weeks of the first quarter, the post-COVID-19 period, total auto new business applications were down 23%, driven by more than a 20% decline in quotes and about a 6% decline in sales conversion.

Both distribution channels experienced strong declines in sales during the post-COVID-19 period. Operations at many independent insurance agencies were disrupted as they closed offices and transitioned staff to work from home. Because of this, our Agency channel new application growth was down close to 30%, with deeper declines than Direct in both quotes and sales conversion across most consumer segments. In the Direct channel, new applications were down 20%, driven by 18% fewer quotes and 4% lower conversion than the same period last year. Despite negative new business growth, we ended the quarter with personal auto policies in force 10% greater than March 2019, in large part due to a consistent year-over-year growth in renewal applications.

From an auto profitability perspective, the first quarter was strong as solid profitability during January and February continued into pre-COVID March. As the COVID-19 restrictions started being enacted and people began to drive less, we saw significant declines in personal auto accidents. Using the data from our Snapshot® usage-based insurance program, which is consistent with other published information, we have seen vehicle miles driven in the post-COVID-19 period down by roughly a third from pre-COVID levels, with regional variance as states implemented shelter-in-place orders.

Similar to personal auto, our special lines (motorcycle, boat, RV) business started off the year with mid-teen percentage increases in YOY new business applications, driven by equal increases in quotes and conversion. Our special lines business is highly seasonal with March typically marking the start to the season. However, since the COVID-19 restrictions were put in place mid-March, new business volume dropped precipitously. We saw quotes fall more than 30% and new application growth was down 26%. Unlike personal auto, however, special lines sales conversion held fairly steady during the second half of March, likely the result of more engaged, albeit fewer, customers needing coverage for recently purchased vehicles. Uncertainty remains around the depth and breadth of the economic implications of the COVID-19 crisis, but based on increasing unemployment and general economic slowdown, we anticipate that sales growth in these discretionary products will fall below our initial expectations for the year.

grow
Ayana V. Jackson, How Sweet the Song Ayana V. Jackson, Labouring Under the Sign of the Future Ayana V. Jackson, Seeking the Source of Perfection
Ayana V. Jackson, How Sweet the Song (left), Labouring Under the Sign of the Future (center), Seeking the Source of Perfection (right)
Ayana V. Jackson, How Sweet the Song (top), Labouring Under the Sign of the Future (middle), Seeking the Source of Perfection (bottom)

During the first quarter 2020, both Personal Lines policies in force (PIF) and net premiums written (NPW) grew 8% YOY. On a year-to-date basis through February, NPW grew 11% and PIFs were up 10%. As we look toward the remainder of the second quarter and the rest of 2020, there remains significant uncertainty regarding whether shopping patterns will return to historical patterns and how customers that were granted payment leniency will respond and repay premiums from the forbearance periods. We are identifying ways and taking steps to ease this transition for existing customers and remain wide open for new customers looking to save money by switching to Progressive.

Commercial Lines production, on a YOY basis pre-COVID-19, was robust with new commercial auto applications growing 13%. This was on relatively more modest quote growth of 7%, reflective of a strong competitive position and more attractive preferred pricing with the 7.9 product model and Smart Haul®. In fact, we were tracking to a third consecutive year of record new business applications. New business sales through our in-house agency and BusinessQuote Explorer® (BQX) platform were growing at a robust 45% YOY on an admittedly small base.

In the first few weeks following the COVID-19 restrictions that were put in place, we have seen a dramatic fall off in demand for our Commercial Lines products as a result of mandatory business closings and shelter-in-place orders, and saw new commercial auto applications down 29% YOY, in step with a 28% reduction in quotes. Through mid-April, applications were down close to 35%. Our in-house agency/BQX apps were down 3% over the same period.

We expect to gain a better understanding of our reconstituted demand function over the next several weeks as we develop more credible data by state and industry sector and for businesses deemed essential versus non-essential.

Our transportation network company (TNC) business has clearly seen a dramatic impact from COVID-19 restrictions. While YOY comparisons are not meaningful because we have added states and a new partner to the portfolio since first quarter last year, our TNC customers have seen dramatic fall off in miles driven, which is our primary rating basis.


TNC written premium is determined by estimating the number of miles driven over the life of the policy (six or twelve months). These premium estimates are adjusted monthly based on actual miles driven and typically result in relatively minor changes to total NPW. However, given the dramatic drop in actual miles driven, and the receipt of new mileage forecasts from our TNC customers, during March, we decreased NPW for all in force TNC polices by about $110.5 million.

In spite of the general downturn and near-term uncertainty in our business prospects, we are continuing with all our key investments in Atlas (our Commercial Lines policy issuance system), 8.0 product model, BOP, Fleet, and Telematics.

In our Property business, net premiums written were up 15%, to end the first quarter at $403 million. New business application growth did not see the volume declines immediately after the COVID-19 restrictions that we saw on the auto side of the business. We do expect that slowing home sales will pressure our second quarter new Property sales, but we can't yet quantify this change.

The total return on our investment portfolio was (0.60)% in the first quarter, as all asset classes in our portfolio, other than cash and treasuries, saw tremendous volatility. The year started out as a continuation of the relatively benign environment we saw last year. However, by February as the coronavirus began to spread throughout the world, risk sentiment shifted sharply. We saw negative moves in our equity portfolio in February, which was balanced by a relatively stable performance in our fixed-income portfolio. While we could never have foreseen the extensive impact of this pandemic, we were fortunate to have had our investment portfolio in a conservative posture. Therefore, as the volatility hit, we were in a position to add high-quality risk in our fixed-income portfolio.

As a company, we always aim to be very efficient with our capital. During the first quarter, we felt it made sense to further fortify our already strong balance sheet. Therefore, we issued $500 million of 3.20% 10-year Senior Notes and $500 million of 3.95% 30-year Senior Notes. The initial market response to our issuance was positive. Despite our strong capital position, during these uncertain times, we decided to temporarily suspend any open market common share repurchases.

On April 1, 2020, Progressive acquired all of the remaining outstanding stock of ARX Holding Corp. and we now own 100% of ARX and its affiliates. While this acquisition was a year earlier than we originally planned, we believe this transaction will benefit our continued efforts to expand our reach and grow our bundled auto and home Robinsons consumer segment. We are happy with the integration of ARX into our business, so we don't expect this transaction to result in any significant operating changes for the Progressive Home business.

Like many companies around the world, Progressive has spent almost the last two months navigating this ever-changing situation and looking for ways to do good at a time when it’s needed most. Focused on helping our employees, customers, agents, and communities, we’re providing support through our “Apron Relief Program.” For us, our iconic white apron has always stood for progress, protection, and a readiness to help. Following are a few of the things that we are doing on behalf of our constituents and I’m confident that what we are doing will benefit our shareholders in the long term. It is during times such as these where our culture shines brightly and I’m confident that we will come through this an even stronger company. Additional details about our Apron Relief Program can also be found at progressive.com.

Patty Chang, Shangri-La (Monks)
Patty Chang, Shangri-La (Monks)
Shirin Neshat, Women of Allah (Version #2)
Shirin Neshat, Women of Allah (Version #2)
respect

Let me start by mentioning and profoundly thanking the nearly 43 thousand Progressive employees. I could go function by function to praise everyone because collectively the people of Progressive have continued to amaze me, and they have more than risen to the occasion during this unprecedented time. I have had the privilege to speak at a plethora of new-hire classes over the last several years and I always take great lengths to paint the picture of our incredible culture. It’s often difficult to describe something as intangible as culture especially one as special as ours. I think these past several weeks have given all of our new employees a very clear view of our culture and, while I don’t like that our country is going through this, it’s difficult times like this when we are at our best.

Since insurance has been designated as an essential service, our top priority continues to be keeping our people safe and healthy. To that end, most of our employees are now working from home and our investments in technology enabled them to do so. For those still in the offices, we’re practicing social distancing and we’ve intensified our office cleaning measures. A special thank you to those who continue to go into the office due to their specific job requirements.

Hung Liu, Unofficial Portraits: The Maiden
Hung Liu, Unofficial Portraits: The Maiden

I do have to give special kudos to our IT team, who made herculean efforts working tirelessly to improve our network to allow for thousands of additional people to work from home. The speed with which this was accomplished was incredible. IT departments don’t always get the credit they deserve, so I wanted to personally acknowledge their quick response and hard work that allowed for us to jump into action very quickly. What may seem like a simple transition to remote working is a highly organized and ongoing effort made possible by individuals across Progressive coming together to make something happen at a scale we've never experienced.

In addition, our facilities, security, and real estate teams went above and beyond the call of duty and jumped into action with both workspace moves to increase social distancing and disinfecting our space on a very frequent basis. And, to further take care of our employees, we’re providing health care support by covering co-pays for telemedicine visits and covering the costs of COVID-19 medical treatment.

Besides caring for our employees’ health and safety, we’re also looking for ways to help relieve some of their financial burdens. Our main concern was to ensure our employees who need to miss work continue to get paid. To provide additional financial relief, we paid a portion of our annual bonus in April. We also committed $2 million to start The Progressive Employee Relief Fund to assist our employees experiencing hardships.

Our people have shown tremendous resiliency and I share my sincerest appreciation for their dedication and hard work.

While our employees are critical to our success, we don’t exist without the loyalty of the customers that we are privileged to serve. With driving behavior decreasing and financial hardships prevalent, we’re pleased to be able to pay back approximately $1 billion to our customers. This will come via credits to personal auto policies in force at the end of April and May, with a 20% policy credit on premiums earned during that month. Product managers actively engaged with regulators to execute this program and assess loss cost trends. While the planned policy credits reflect the directional changes in our loss experience, there remains significant uncertainty regarding true claims loss costs once shelter-in-place orders are lifted and normal ‘side of car’ claims adjusting and vehicle collision repair practices resume.

In addition, we’re working with customers to create solutions that keep their assets protected, while providing as much flexibility as we can. Through May 15, we’re suspending cancellations and non-renewals on Personal and Commercial Lines policies for non-payment of premium and pausing collection activities. In addition to billing leniency and deductible deferrals currently in place for those who need it, we are adjusting payment and coverage options based on individual needs and financial ability. As a way to show our appreciation for our customers, who are first responders and health care workers, we’re providing enhanced roadside service (including transportation to and from work) for those in a car accident as well as expedited tow service and vehicle repairs.

Ian Wright, Marley Weave
Ian Wright, Marley Weave
create

Because we know people are using their vehicles in different ways, we’ve made temporary policy changes, like providing accommodations for food and medicine delivery under personal auto policies and allowing commercial auto customers additional coverage options for delivery. We’re also providing delivered meals for our for-hire trucking customers, first responders, and health care providers. We’re asking any of our customers who have concerns to reach out to us, knowing we have options available to help.

While I’ve listed many items that we are doing to ease the burden for our customers, I believe the best way to describe the effect of our actions are through a few notes that I’ve recently received.

I wanted to reach out to Progressive and let you guys know how greatly appreciative me and my family are for companies like yours. You have truly come to our aid when we most needed you. Due to the C-19 virus, we have had a major setback to our finances. After talking to your customer service representative, we now feel that we have a partner as opposed to another hurdle. With the most profound thank you, on behalf of my family and myself, we want to say, “Progressive, you are truly a leader by example.” Your empathy was unexpected, and your compassion, understanding and patience is allowing us the reassurance we needed to navigate through this difficult time.

As I sit here writing this with tears in my eyes, I have to thank you Progressive for your kindness in these very uncertain times. My policy was due to be canceled in a few days because when my last payment was drafted from my account, I didn’t have the funds to cover it and your payment was returned by my bank. However, as I checked my email this morning, I received an email stating that my renewal is on schedule and the date of my next payment. I should have received another cancellation notice but instead Progressive took it upon themselves to forgive my returned payment and the fees associated and move my bill to the next due date! I will forever be a Progressive customer! I can’t thank you enough!

Hugo Crosthwaite, untitled (from the “Tijuanerias” series) Hugo Crosthwaite, untitled (from the “Tijuanerias” series) Hugo Crosthwaite, untitled (from the “Tijuanerias” series)
Hugo Crosthwaite, Tijuanerias #21 (left), Tijuanerias #25 (center), Tijuanerias #36 (right)
Hugo Crosthwaite, Tijuanerias #21 (top), Tijuanerias #25 (middle), Tijuanerias #36 (bottom)

In addition to our customers, we know that our network shops have also come under hard times during this pandemic. To offer some support as they navigate these uncertain times, we sent $1,000 to each of our over 2,000 participating Network shops to use however they choose. We saw this as another opportunity to help when they needed it most and to show how much we value the relationship we have with them. And the responses we have received have been simply overwhelming and appreciative.

This pandemic has given the entire country and many in both the private and public sector the ability to show how much we care for our communities. Through The Progressive Insurance Foundation, over the past five years we have given an average of $4 million per year in matching contributions to charities where our employees wish to give. Because this is a critical situation for many, in addition to the employee matching contributions, we funded $8 million of donations through The Progressive Insurance Foundation to charities focused on hunger, health, and homelessness, including Feeding America, the American Red Cross, and the National Alliance to End Homelessness.

As I have shared in prior letters, each year for the past seven, in early November on or around Veteran’s Day, we’ve provided approximately 100 vehicles to veterans in need of transportation. While we expect nothing in return, I was moved to find out that a recipient from our 2019 Keys to Progress® event is using his vehicle to make a difference during this crisis. Major Diaz recently called to thank Progressive for the vehicle donation and shared with us that he is using his donated vehicle to deliver meals to the medical staff of Coney Island Hospital and the Brooklyn VA to thank them for their efforts in the fight against COVID-19. Now that is paying it forward.

We also recently saw Staff Sergeant James Rogers featured with Lester Holt on NBC Nightly News. James was the recipient of a tractor-trailer in our Keys to Progress truck giveaway event in April 2018 as he began his own business as an owner-operator. Today, he’s on the road with hundreds of thousands of other truckers keeping America’s freight moving and store shelves stocked with critical supplies through this pandemic. True to his veteran roots, he proudly shared that he’s just a soldier, and when his country calls, he’s here to serve-and wouldn’t have it any other way.

Michelle Marie Murphy, Trans Manicure Michelle Marie Murphy, Suspension Michelle Marie Murphy, Amorphous
Michelle Marie Murphy, Trans Manicure (left), Suspension (center), Amorphous (right)
Michelle Marie Murphy, Trans Manicure (top), Suspension (middle), Amorphous (bottom)

To support the more than 35,000 independent agents who are businessowners themselves within our communities, we are offering a wide variety of both financial and non-financial help tailored to their specific needs. On the financial front, we’re enhancing our Platinum and Priority contingency programs to make over $40 million available to agents through an advance on their 2020 Personal Lines bonus and administering an internal fund to provide targeted relief for Personal and Commercial Lines agents. We are also partnering with agent associations to provide over $2 million in grants to help agents address new challenges presented by the virus. As we look to support agents’ growth in the future, we’re offering agents unlimited access to online continuing education courses to take advantage of unanticipated down time and prepare to help their customers navigate the post-COVID-19 environment. Throughout these uncertain times, we will continue to engage through virtual office visits and provide 24x7 servicing for agents and their customers.

To close, let me just say one more time that I couldn’t be prouder of the response I’ve seen from our employees during these trying times. I know that, at its core, Progressive is strong and rises to the occasion in the face of adversity. We’re driven by a desire to serve — it’s who we are, what we’re built for, and why we’ll continue to do all we can to help those around us who need it the most.

Stay well,

Signature of Tricia Griffith, President and Chief Executive Officer

Tricia Griffith
President and Chief Executive Officer

Clare Rojas, Untitled
Clare Rojas, Untitled

Operations Summary

We write personal and commercial auto insurance, personal residential and commercial property insurance, general liability insurance, and other specialty property-casualty insurance and provide related services throughout the United States. Our Personal Lines segment writes insurance for personal autos and recreational vehicles. Our Commercial Lines segment writes auto-related primary liability and physical damage insurance, and general liability and property insurance, predominantly for small businesses. Our Property segment writes residential property insurance for homeowners, other property owners, and renters. We distribute our products through both the agency and direct channels.

Operating Results

Three Months Ended March 31,
2020 2019 Change
Personal Lines
Net premiums written (in billions) $8.32 $7.72 8%
Net premiums earned (in billions) $7.82 $7.08 10%
Loss and loss adjustment expense ratio 65.2 68.9 (3.7) pts.
Underwriting expense ratio 21.1 20.2 0.9 pts.
Combined ratio 86.3 89.1 (2.8) pts.
Policies in force (in thousands) 19,865.4 18,346.5 8%
Three Months Ended March 31,
2020 2019 Change
Commercial Lines
Net premiums written (in billions) $1.14 $1.17 (2)%
Net premiums earned (in billions) $1.19 $1.01 17%
Loss and loss adjustment expense ratio 68.1 62.7 5.4 pts.
Underwriting expense ratio 22.4 20.9 1.5 pts.
Combined ratio 90.5 83.6 6.9 pts.
Policies in force (in thousands) 759.7 711.6 7%
Three Months Ended March 31,
2020 2019 Change
Property
Net premiums written (in billions) $0.40 $0.35 15%
Net premiums earned (in billions) $0.42 $0.36 16%
Loss and loss adjustment expense ratio 58.2 68.1 (9.9) pts.
Underwriting expense ratio1 30.1 29.8 0.3 pts.
Combined ratio1 88.3 97.9 (6.9) pts.
Policies in force (in thousands) 2,264.1 2,002.3 13%

1Underwriting expense and combined ratios for 2020 and 2019, include 3.4 points and 5.0 points, respectively, of amortization expense predominately associated with the acquisition of a controlling interest in ARX.

David Rathman, Stand a Little Closer to the Lessons You Learned
David Rathman, Stand a Little Closer to the Lessons You Learned

Objectives & Policies

Consistent achievement of superior results requires that our people understand Progressive’s objectives and their specific roles, and that their personal objectives dovetail with Progressive’s. Our objectives are ambitious, yet realistic. Progressive monitors its financial policies continuously and strives to meet these targets annually. Experience always clarifies objectives and illuminates better policies. We constantly evolve as we monitor the execution of our policies and progress toward achieving our objectives.

Objectives

Profitability Progressive’s most important goal is for our insurance subsidiaries to produce an aggregate calendar year underwriting profit of at least 4%. Our business is a composite of many product offerings defined in part by product type, distribution channel, geography, customer tenure, and underwriting grouping. Each of these products has targeted operating parameters based on level of maturity, underlying cost structures, customer mix, and policy life expectancy. Our aggregate goal is the balanced blend of these individual performance targets in any calendar year.

Growth Our goal is to grow as fast as possible, constrained only by our profitability objective and our ability to provide high-quality customer service. Progressive is a growth-oriented company and management incentives are tied to profitable growth.

Aggregate expense ratios and growth rates disguise the true nature and performance of each business. As such, we report Personal Lines, Commercial Lines, and Property business results separately. We further break down our Personal Lines’ results by channel (Agency and Direct) to give shareholders a clearer picture of the business dynamics of each distribution method.

Maurice Mbikayi, Untitled
Maurice Mbikayi, Untitled

Our Business Model

endure

For us, a 96 combined ratio is not a “solve for” variable in our business model equation, but rather a constant that provides direction to each product and marketing decision and a cultural tipping point that ensures zero ambiguity as to how to act in certain situations. Set at a level we believe creates a fair balance between attractive profitability and consumer competitiveness, it’s deeply ingrained and central to our culture.

With clarity as to our business constant, we seek to maximize all other important variables and support with appropriate axioms:

Grow as fast as we can subject to our ability to provide high-quality service. Our preferred measure of growth is in customers, best measured by policies in force.

Extend policy life expectancy. Our preference is for the flexibility of shorter policy periods, highlighting, however, the importance of retaining customers at policy renewal. As part of our Destination Era strategy, our focus is inclusive of all points throughout a customer’s tenure and is a never-ending focus, tailored for every consumer segment.

Clarity as to our objectives means other elements of the business model must be appropriately designed to strongly support, but not necessarily amplify, the risk of maximizing all things at the same time. Our articulation of our most critical investment objective is a good example:

Invest in a manner that does not constrain our ability to underwrite all the profitable insurance available to us at an efficient premiums-to-surplus leverage. We often refer to underwriting capacity as the protected asset and for us it is a clear determination of where the risk of leverage is best allocated.

The importance of net income, earnings per share, and return on equity is never lost on us, and we view achieving strong, long-term performance of these measures as stemming from our consistent focus on the primary elements of our business model.

Sandeep Mukherjee, Untitled
Sandeep Mukherjee, Untitled (Waft 1)

Financial Policies

Progressive balances operating risk with risk of investing and financing activities in order to have sufficient capital to support all the insurance we can profitably underwrite and service. Risks arise in all operational and functional areas, and, therefore, must be assessed holistically, accounting for the offsetting and compounding effects of the separate sources of risk within Progressive.

We use risk management tools to quantify the amount of capital needed, in addition to surplus, to absorb consequences of events such as unfavorable loss reserve development, litigation, weather-related catastrophes, and investment-market corrections. Our financial policies define our allocation of risk and we measure our performance against them. We will invest capital in expanding business operations when, in our view, future opportunities meet our financial objectives and policies. Underleveraged capital will be returned to investors. We expect to earn a return on equity greater than its cost. Presented is an overview of Progressive’s Operating, Investing, and Financing policies.

Operating

Maintain pricing and reserving discipline

  • Manage profitability targets and operational performance at our lowest level of product definition
  • Sustain premiums-to-surplus ratios at efficient levels, and at or below applicable state regulations, for each insurance subsidiary
  • Ensure loss reserves are adequate and develop with minimal variance

Investing

Maintain a liquid, diversified, high-quality investment portfolio

  • Manage on a total return basis
  • Manage interest rate, credit, prepayment, extension, and concentration risk
  • Allocate portfolio between two groups:
    • Group I: Target 0% to 25% (common equities; nonredeemable preferred stocks; redeemable preferred stocks, except for 50% of investment-grade redeemable preferred stocks with cumulative dividends; and all other non-investment-grade fixed-maturity securities)
    • Group II: Target 75% to 100% (short-term securities and all other fixed-maturity securities)

Financing

Maintain sufficient capital to support our business

  • Maintain debt below 30% of total capital at book value
  • Neutralize dilution from equity-based compensation in the year of issuance through share repurchases
  • Use underleveraged capital to repurchase shares and pay dividends

Objectives & Policy Scorecard

Three Months Ended March 31, Years Ended December 31,
Target 2020 2019 2018 2017 5 Years1 10 Years1
Financial Results
Underwriting margin
–Progressive2 4% 13.1% 9.1% 9.4% 6.6% 7.7% 7.3%
–Industry3 na ||||||| ||||||| 2.7% (2.2)% (2.1)% (1.6)%
Net premiums written growth
–Progressive (a) 7% 15% 20% 16% 15% 10%
–Industry3 na ||||||| ||||||| 8% 8% 7% 4%
Policies in force growth
–Personal auto (a) 10% 11% 14% 13% 10% 7%
–Special lines (a) 4% 4% 0% 2% 2% 3%
–Commercial Lines (a) 7% 8% 8% 6% 8% 4%
–Property (a) 13% 14% 32% 22% nm nm
Companywide premiums-to-surplus ratio (b) na 2.7 2.8 2.8 na na
Investment allocation
–Group I ≤25% 10% 12% 14% 17% na na
–Group II ≥75% 90% 88% 86% 83% na na
Debt-to-total capital ratio <30% 27.3% 24.4% 28.9% 26.3% na na
Return on average common shareholders’ equity
–Net income attributable to Progressive (c) 26.8% 31.3% 24.7% 17.8% 22.1% 20.0%
–Comprehensive income attributable to Progressive (c) 28.5% 35.0% 23.8% 21.7% 23.4% 21.6%

(a) Grow as fast as possible, constrained only by our profitability objective and our ability to provide high-quality customer service.

(b) Determined separately for each insurance subsidiary.

(c) Progressive does not have a predetermined target for return on average common shareholders’ equity.

na = not applicable

nm = not meaningful; Property business written by Progressive prior to April 2015 was negligible.

1Represents results over the respective time period; growth represents average annual compounded rate of increase (decrease).

2Expressed as a percentage of net premiums earned. Underwriting profit is calculated by subtracting losses and loss adjustment expenses, policy acquisition costs, and other underwriting expenses from the total of net premiums earned and fees and other revenues.

3Industry results represent private passenger auto insurance market data as reported by A.M. Best Company, Inc. The industry underwriting margin excludes the effect of policyholder dividends. Final comparable industry data for 2019 will not be available until our third quarter report. The 5- and 10-year growth rates are presented on a one-year lag basis for the industry.

Achievements

We are convinced that the best way to maximize shareholder value is to achieve these financial objectives and policies consistently. A shareholder who purchased 100 shares of Progressive for $1,800 in our first public stock offering on April 15,1971, would have owned 186,602 shares, including dividend reinvestment, on December 31, 2019, with a market value of $13,508,119, for a 20.1% compounded annual return, compared to the 10.6% return achieved by investors in the S&P 500 during the same period.

In the ten years since December 31, 2009, Progressive shareholders have realized compounded annual returns, including dividend reinvestment, of 19.1%, compared to 13.5% for the S&P 500. In the five years since December 31, 2014, Progressive shareholders’ returns were 25.1%, compared to 11.7% for the S&P 500. In 2019, the returns were 25.1% on Progressive shares and 31.5% for the S&P 500.

We have consistently paid dividends since we went public in 1971. Assuming dividends were not reinvested, a shareholder who bought 100 shares at the initial public offering would now hold 92,264 shares and would have received cumulative dividends of $1,244,454 including $259,631 in 2019. In addition to paying dividends, over the years when we have had adequate capital and believed it to be appropriate, we have repurchased our shares. As our Financial Policies state, we will repurchase shares to neutralize the dilution from equity-based compensation programs and return any underleveraged capital to investors. During 2019, we repurchased 1,242,348 common shares. The total cost to repurchase these shares was $91 million, with an average cost of $73.51 per share. Since 1971, we have spent $9.1 billion repurchasing our shares, at an average cost of $7.55 per share.

Friedrich Kunath, Cloudy with a Chance of Tears
Friedrich Kunath, Cloudy with a Chance of Tears

Shareholder Information

Directors & Officers

lead

Directors

Philip Bleser
Retired Chairman of Global Corporate Banking, J.P. Morgan Chase & Co. (financial services)
Compensation Committee Member, Nominating and Governance Committee Member, Independent Director

Stuart B. Burgdoerfer
Executive Vice President and Chief Financial Officer, L Brands, Inc. (retailing)
Audit Committee Member, Independent Director

Pamela J. Craig
Retired Chief Financial Officer, Accenture PLC (global management consulting)
Compensation Committee Member, Independent Director

Charles A. Davis
Chief Executive Officer, Stone Point Capital LLC (private equity investing)
Investment and Capital Committee Member, Independent Director

Roger N. Farah
Former Executive Director, Tory Burch LLC (retailing)
Executive Committee Member, Compensation Committee Member, Nominating and Governance Committee Member, Independent Director

Lawton W. Fitt
Chairperson of the Board, Retired Partner, Goldman Sachs Group (financial services)
Executive Committee Member, Investment and Capital Committee Member, Nominating and Governance Committee Member, Independent Director

Susan Patricia Griffith
President and Chief Executive Officer, The Progressive Corporation
Executive Committee Member

Jeffrey D. Kelly
Retired Chief Operating Officer and Chief Financial Officer, RenaissanceRe Holdings Ltd. (reinsurance services)
Audit Committee Member, Independent Director

Patrick H. Nettles, Ph.D.
Executive Chairman, Ciena Corporation (telecommunications)
Audit Committee Member, Independent Director

Barbara R. Snyder
President, Case Western Reserve University (higher education)
Compensation Committee Member, Independent Director

Jan E. Tighe
United States Navy, Vice Admiral, Retired (military)
Independent Director

Kahina Van Dyke
Global Head, Digital Channels and Client Data Analytics, Standard Chartered PLC (international banking)
Investment and Capital Committee Member, Independent Director

Corporate Officers

Lawton W. Fitt
Chairperson of the Board (non-executive)

Susan Patricia Griffith
President and Chief Executive Officer

John P. Sauerland
Vice President and Chief Financial Officer

Daniel P. Mascaro
Vice President, Secretary, and Chief Legal Officer

Patrick S. Brennan
Treasurer

Mariann Wojtkun Marshall
Vice President, Assistant Secretary, and Chief Accounting Officer

Other Executive Officers

John A. Barbagallo
Commercial Lines President

Jonathan S. Bauer
Chief Investment Officer

Steven A. Broz
Chief Information Officer

Patrick K. Callahan
Personal Lines President

M. Jeffrey Charney
Chief Marketing Officer

John Murphy
Customer Relationship Management President

Lori Niederst
Chief Human Resource Officer

Andrew J. Quigg
Chief Strategy Officer

Michael D. Sieger
Claims President

Didier Massard, Imaginary Journey, Carousel Didier Massard, Imaginary Journey, Cathedral Didier Massard, Imaginary Journey, Pagoda
Didier Massard, Imaginary Journeys: Carousel (left), Imaginary Journeys: Cathedral (center), Imaginary Journeys: Pagoda (right)
Didier Massard, Imaginary Journeys: Carousel (top), Imaginary Journeys: Cathedral (middle), Imaginary Journeys: Pagoda (bottom)

24-Hour Insurance Quotes, Claims Reporting, and Customer Service

Personal Autos, Motorcycles, Recreational Vehicles, Homeowners, Other Property, and Renters Commercial Autos/Trucks, Business Property, and General Liability
To Receive a Quote 1-800-PROGRESSIVE
(1-800-776-4737)
progressive.com
1-888-806-9598
progressivecommercial.com
To Report a Claim 1-800-PROGRESSIVE
(1-800-776-4737)
progressive.com
1-800-PROGRESSIVE
(1-800-776-4737)
For Customer Service
If you bought your policy through an independent agent or broker
1-800-925-2886
(1-800-300-3693 in California)
progressiveagent.com
1-800-444-4487
progressivecommercial.com
If you bought your policy directly through Progressive online or by phone 1-800-PROGRESSIVE
(1-800-776-4737)
progressive.com
1-800-895-2886
progressivecommercial.com
In addition, iPhone® and Android® users can download the Progressive App to start a quote, report a claim, or service a policy.

Corporate Information

Principal Office

The Progressive Corporation
6300 Wilson Mills Road
Mayfield Village, Ohio 44143
440-461-5000
progressive.com

Annual Meeting

The Annual Meeting of Shareholders will be held on May 8, 2020, at 10 a.m. eastern time. The meeting will be held by online webcast only. There will be no physical location for the meeting. There were 1,965 shareholders of record on December 31, 2019.

Shareholder/Investor Relations

Progressive does not maintain a mailing list for distribution of shareholders’ reports. To view Progressive’s publicly filed documents, shareholders can access our website: progressive.com/sec. To view our earnings and other releases, access: progressive.com/financial-releases.

For financial-related information or to request copies of Progressive’s publicly filed documents free of charge, write to: The Progressive Corporation, Investor Relations, 6300 Wilson Mills Road, Box W33, Mayfield Village, Ohio 44143, email: , or call: 440-395-2222.

For all other company information, call: 440-461-5000 or access our website at: progressive.com/contactus.

Transfer Agent and Registrar

Registered Shareholders: If you have questions or changes to your account and your Progressive common shares are registered in your name, write to: American Stock Transfer & Trust Company, Attn: Operations Center, 6201 15th Avenue, Brooklyn, NY 11219; phone: 1-866-709-7695; email: info@astfinancial.com; or visit their website at: astfinancial.com.

Beneficial Shareholders: If your Progressive common shares are held in a brokerage or other financial institution account, contact your broker or financial institution directly regarding questions or changes to your account.

Annual Report and Proxy Statement

Our 2019 Annual Report to Shareholders can be found at: progressive.com/annualreport.

Our 2020 Proxy Statement and 2019 Annual Report to Shareholders, in a PDF format, can be found at: progressiveproxy.com.

Social Responsibility and Sustainability

Progressive uses an interactive online format to communicate our social responsibility efforts. This report can be found at: progressive.com/socialresponsibility.

Common Shares and Dividends

The Progressive Corporation’s common shares are traded on the New York Stock Exchange (symbol PGR). Progressive currently has a dividend policy under which the Board expects to declare regular, quarterly common share dividends and, on at least an annual basis, to consider declaring an additional variable common share dividend. The dividend policy can be found at: progressive.com/dividend.

Accounting Complaint Procedure

Any employee or other interested party with a complaint or concern regarding accounting, internal accounting controls, or auditing matters relating to Progressive may report such complaint or concern directly to the Chairperson of the Audit Committee, as follows: Patrick H. Nettles, Ph.D., Chair of the Audit Committee, .

Any such complaint or concern also may be reported anonymously over the following toll-free Alert Line: 1-800-683-3604 or online at: www.progressivealertline.com. Progressive will not retaliate against any individual by reason of his or her having made such a complaint or reported such a concern in good faith. View the complete procedures at: progressive.com/governance.

Whistleblower Protections

Progressive will not retaliate against any officer or employee of Progressive because of any lawful act done by the officer or employee to provide information or otherwise assist in investigations regarding conduct that the officer or employee reasonably believes to be a violation of federal securities laws or of any rule or regulation of the Securities and Exchange Commission. View the complete Whistleblower Protections at: progressive.com/governance.

Corporate Governance

Progressive’s Corporate Governance Guidelines and Board Committee Charters are available at: progressive.com/governance and progressive.com/committee-charters, respectively.

Counsel

Baker & Hostetler LLP, Cleveland, Ohio

Charitable Contributions

We contribute annually to: (i) The Insurance Institute for Highway Safety to further its work in reducing the human trauma and economic costs of auto accidents; and (ii) The Progressive Insurance Foundation, which provides matching funds to eligible 501(c)(3) charitable organizations to which employees contribute. Over the last five years, the matching funds provided by The Progressive Insurance Foundation averaged approximately $4 million per year. In 2019, we entered into a financial partnership with Humble Design, a Detroit-based nonprofit organization that furnishes homes for families and veterans transitioning from homelessness.

Contact Non-Management Directors

Interested parties have the ability to contact the non-management directors as a group by sending a written communication clearly addressed to the non-management directors to either of the following:

Lawton W. Fitt
Chairperson of the Board
The Progressive Corporation
email:

Daniel P. Mascaro
Secretary
The Progressive Corporation
6300 Wilson Mills Road
Mayfield Village, Ohio 44143
or email:

The recipient will forward communications so received to the non-management directors.

Fiona Rae, Cute Motion!!
Fiona Rae, Cute Motion!!

Art Portfolio

For this year’s annual report, we chose “think broadly” as the theme and selected the work of 30 multicultural artists from Progressive’s expanding collection of contemporary art. This diverse set of artists reflects our versatility as an organization as well as our willingness to step back and assess the many potential ways with which to grow. The painting A CHANGE IS GONNA COME was created by artist Jeffrey Gibson, who combines indigenous history and textiles with words he believes resonate not only for Native American people but people of all backgrounds. Gibson states, “Ultimately, everyone is at an intersection of multiple cultures, times, histories. The world is shifting and changing and if you’re engaged in the world, you are also shifting and changing.” At Progressive, we relish change and know that it’s not only inevitable, but exciting and it fuels us to come to work every day with a mindset to win, and win in the right way. The multiple vantage points shown throughout this report offer a glimpse into our unique company culture and enduring business.